Almost All Small Businesses Could Be Doing 20% Better - Lauterback Consulting

Almost All Small Businesses Could Be Doing 20% Better

Whether your company is running well or your fortunes are more ellusive, a 20% boost in revenue is more than achievable in almost any circumstance! That’s right – given the right understanding of market needs and the right effort in the right place almost any business can do much better. Getting the right help When the numbers start […]

Business Mechanic – Small Company 911

Success today requires delivering on the promise of your brand. To do that each business function must support the other. Your people and your operational protocols must meet the expectations that your sales and promotional activities are generating. Resisting change is normal There are a ton of reasons why businesses underperform. In a smaller company […]

Marketing's Only Rule

Marketing’s Only Rule

It has to be the truth! Are your customers satisfied? Nothing is more disparaging for accomplished marketers than to hear someone say, “Oh, that’s just marketing hype,” when referring to promotional claims for a substandard product or service. In today’s competitive climate the standards of performance are not set by your industry, your engineers or […]

Real Marketing – The turnaround secret weapon

The internal factors that are most likely to compromise the success of an organization include process inefficiencies, leadership challenges, and a weak or non-existent business development platform. Marketing is not just promotional components like websites and newsletters but the primary activities required to design and invigorate the process of engineering the customers’ purchase experience. This […]