Turn your Company into a Science Project

Beyond obsolescence, Internet effect or industry consolidation, the solutions to the underperformance problems that face a closely-held company are process driven on all fronts. Beginning with the setting of realistic, attainable goals; every business does better when it has perfected a sustainable process for the critical functions that drive that business. This requires being fully […]

Are you going in tomorrow to do what you did yesterday?

Let’s say you run a small, non-retail business in a legacy industry (one that hasn’t changed too much in the last 25, or more years). Revenue is several million dollars and things have been flat or modestly up and/or down the last few years. You’ve seen weaker companies fall by the wayside, a couple grow […]

Almost All Small Businesses Could Be Doing 20% Better

Whether your company is running well or your fortunes are more ellusive, a 20% boost in revenue is more than achievable in almost any circumstance! That’s right – given the right understanding of market needs and the right effort in the right place almost any business can do much better. Getting the right help When the numbers start […]

Business Mechanic – Small Company 911

Success today requires delivering on the promise of your brand. To do that each business function must support the other. Your people and your operational protocols must meet the expectations that your sales and promotional activities are generating. Resisting change is normal There are a ton of reasons why businesses underperform. In a smaller company […]

Marketing's Only Rule

Marketing’s Only Rule

It has to be the truth! Are your customers satisfied? Nothing is more disparaging for accomplished marketers than to hear someone say, “Oh, that’s just marketing hype,” when referring to promotional claims for a substandard product or service. In today’s competitive climate the standards of performance are not set by your industry, your engineers or […]