Creating The Trust That Pruchase Decision Depend On

Creating the trust that purchase decisions depend on

Marketing is a strategy to help your business find new customers while captivating the ones you already have. This requires listening – really listening – to what your customers’ needs are now and anticipating their future expectations. This success component requires constant attention and nurturing. And, in order for your marketing to be successful, you […]

Are Your Employees Bad For Business?

Most employees either contribute to value-added operations around the offering, or they interface with prospects and customers facilitating transactions. Although we’d love to have the people in the shop demonstrating customer-led behaviors, the ones with direct interface, at any level, are the ones with the greatest individual responsibility for customer retention. Engineer the customer experience […]

Turnaround Chronicle – Jewelry Manufacturing

With a distinguished product, 90+ year legacy, superior manufacturing methods and a loyal customer base, you can still lose the war. This firm was on the way to insolvency as a result of family-conflicted management practices and a failure to find advantage in a shifting market. The firm had a very provocative product story that […]

The myopia in struggling small companies

A bigger role for the business development function coupled with process and employee improvements drives turnaround fortunes in small companies. On the inside underperforming companies are primarily challenged by cultural matters, process issues or an insufficient offering which, after prolonged inattention, reveal themselves as money problems. In certain instances, leadership is unable or uninterested in […]