Grow by Distinction

Here is another important business development suggestion from Steve Lauterback of Lauterback Marketing. I hope you find it informative and useful. Pass it on to friends and colleagues who might need help in growing their businesses. It’s always easier when a company’s products or services are unique or have some definable edge. But what about all the retailers, […]

Satisfaction = Expectation – Reality

The closer your business comes to delivering on the entire purchase experience the higher the customer satisfaction and the greater the opportunity for a flattering referral. Nothing beats a strong testimonial from a recent customer to stimulate the next sale. If you think beyond the usual parameters of adequate service, if you become curious about […]