Creating The Trust That Purchase Decision Depend On - Lauterback Consulting

Creating the trust that purchase decisions depend on

Marketing is a strategy to help your business find new customers while captivating the ones you already have. This requires listening – really listening – to what your customers’ needs are now and anticipating their future expectations. This success component requires constant attention and nurturing. And, in order for your marketing to be successful, you […]

Business Mechanic – Small Company 911

Success today requires delivering on the promise of your brand. To do that each business function must support the other. Your people and your operational protocols must meet the expectations that your sales and promotional activities are generating. Resisting change is normal There are a ton of reasons why businesses underperform. In a smaller company […]

Marketing's Only Rule

Marketing’s Only Rule

It has to be the truth! Are your customers satisfied? Nothing is more disparaging for accomplished marketers than to hear someone say, “Oh, that’s just marketing hype,” when referring to promotional claims for a substandard product or service. In today’s competitive climate the standards of performance are not set by your industry, your engineers or […]