Grow by Distinction

Here is another important business development suggestion from Steve Lauterback of Lauterback Marketing. I hope you find it informative and useful. Pass it on to friends and colleagues who might need help in growing their businesses.

It’s always easier when a company’s products or services are unique or have some definable edge. But what about all the retailers, the wholesalers, and varied commercial and residential services providers? How do these Main Street businesses define themselves?

Every company can do better when it regularly emphasizes unique features and category beating benefits to make an impact on customers and prospects. If you’re not satisfied with current revenue and profit levels, it may be time to renovate your business development activities.

In the broadest sense marketing is all the activities required to find and retain customers. The problem for some businesses today is that this critical activity has been left to chance. Ask yourself:

  • Am I doing enough to keep my company in the minds of our customers?
  • Are my prospects listening to what I have to say?
  • Are my direct sales activities effective?
  • Maybe my operational strengths outweigh my business development skills?
  • Would a different perspective help?

Did you know my company provides complete marketing support to businesses like yours, companies that may not need or can’t afford a full-time marketing professional? Because we work with several companies simultaneously you can enjoy the benefits of an experienced marketing specialist at a fraction of the cost of a full time employee.