In today’s “excess capacity” economy, potential buyers have more choices then ever. They have loads of competing products or services to choose from, plus an excess of substitutes like joining a country club instead of installing a swimming pool.
Over the last few years, with more and more sellers chasing better-educated buyers, the inundated buyer is programmed to efficiently pair choices to a manageable few. Since customers really yearn for better choices, you must build imaginative products and vigorously communicate important service distinctions that will get you “inside the circle.”
Marketing is that essential business function assisting sellers to engineer the “to-market” process and convey value to potential customers in all the ways we touch them.
I hope you will consider this idea as another piece of a long term, market-led process for your business.
Lauterback Marketing has worked with over 100 NY & NJ small businesses of all types over the last 10-years. We can create a sustainable business development process for any business.
Contact Lauterback Marketing today.