How to make the most of your website

Your website is more than just a business card solution. Websites can offer opportunities never before available to small and midsize business. Here are a few tips to get you started on making the most of your company website: Optimize! (for search engines and people) Search engines like Google are always on the crawl for […]

Make the Most of Your Online Ads

5 Point Business DiagnosticOnline Advertising is the future. According to a study released Monday by the Pew Research Center, between 2011 and 2015, revenue from digital advertising in the United States is expected to grow by 40% and to overtake all other platforms by 2016. Including television! Experts project that by 2016, advertisers will spend almost $77 […]

Grow by Distinction

Here is another important business development suggestion from Steve Lauterback of Lauterback Marketing. I hope you find it informative and useful. Pass it on to friends and colleagues who might need help in growing their businesses. It’s always easier when a company’s products or services are unique or have some definable edge. But what about all the retailers, […]

Satisfaction = Expectation – Reality

The closer your business comes to delivering on the entire purchase experience the higher the customer satisfaction and the greater the opportunity for a flattering referral. Nothing beats a strong testimonial from a recent customer to stimulate the next sale. If you think beyond the usual parameters of adequate service, if you become curious about […]