Breakthrough Results for Businesses Like Yours

A HOSPITAL SUPPLY BUSINESS was stuck in neutral due to other, non-sales related duties of the owner. Frustrated with flat sales we began our work by examining product facts and user perspectives. Activities included visits to laboratories for user impressions and competitive research to confirm assumptions.

A marketing playbook was developed, which included initiatives for: user communication through direct mail and email; trade journal print ads and articles; recruiting, hiring and training of an in-house sales position; colorful new packaging, and a powerful product positioning campaign; which was based upon the generic usage of the product name. Owner reports significant and sustained increases in sales and satisfaction with our help, perspective and caring.

Click for this company's website www.decal-bone.com

Long term results are dependent upon the continued determination in developing and evolving your marketing plans.

A PROFESSIONAL FIRM. There are two kinds of businesses where our help is most effective. First are the businesses that need to look inward first, that need better approaches to serving their customers and prospects. The other category are the companies we call the best kept secrets in their business.

In this high performing financial services firm we learned about all the good ways this organization serves appreciative clients (raving fans). We interpreted the fine details to fuel thought provoking images and feelings. Brochures and website development are built on strong content, which is reflected in the customer-centric actions and behaviors of the entire staff. With our help this professional firm is more effectively differentiating itself to prospects, peers, vendors, friends and clients.

See a sample of our copywriting, visit this firm's website. www.skcandco.com

We have one rule--what we tell the market must be the truth!

A FACILITY SERVICES CONTRACTOR. Selling a product is much easier than distinguishing a service. Buyers of services get their information from other users or trust (hope) what the provider says is the truth. We start by seeing what the buyer sees and thinking like the buyer thinks. This commercial painting contractor wants to paint water towers, office buildings and bridges, what does the buyer want?

Differentiating this brand from the rest was all about improving and highlighting the systems that manage the process. Things like on time performance, loss time records, environmental controls, on job protocols and much more. We know that competence will get us in the door, but the staff, operational systems, guaranteed rapid response, must be supported with timely direct mail and a relationship building process.

Provocative collateral materials were developed for several purposes, but specifically aimed at the ultimate decision maker, the guy that the contractor usually can't get to see. This client reports two back-to-back years of 30+% growth with our guidance and playbook.

Click to view the website of this client. www.alpinepainting.com

Marketing is a full-time responsibility it does not have to be a full-time job.

A NEW PEDIATRIC DENTAL PRACTICE needs almost everything. This ethnically diverse practice needed direction and a quick avenue to credibility. Beginning with a powerful name we positioned the new office to appeal to the expectations of an up-market consumer. All promotional materials, logo, and advertising appear to be generated by a larger parent organization much like a franchise operation. Every detail of the patient process is designed to make the dental experience a positive one for child and parent.

Once the brand was established we developed direct mail programs, determined where to concentrate marketing efforts, prepared prospect lists, scheduled local print advertising, developed a seminar program and networking plan with other local practitioners. A 5% response from the first direct mailing, announcing the practice opening confirms our conclusions.

See the website at www.kidssmilenj.com

Create "raving fans" by engineering the entire purchase experience with customer expectations at the center.