Situation Analysis
SWOT Analysis - Strengths, Weaknesses, Opportunities and Threats
To determine the proper course for your "marketing-led" business take stock of the events that got the organization to the present. In our client interactions that first step is the situation analysis.
During a typical session we discuss every aspect of how the organization has progressed to the present. We want to know about your customers, competitors, your industry and what you believe the market feels about you.
One of the most important steps in that session is the discussion of a firm’s Strengths, Weaknesses, Opportunities and Threats.