Market Research

Smaller business simply do not have the resources to fund field studies the way a large, marketing-led organization can.

What the leaders of smaller companies have at their disposal is an intimate and typically longer relationship with their market. This market “sense” is a combination of intuition and assumption.

We all know what challenges assumption can create, but many successes have been built on just this kind of entrepreneurial clarity.

Although we underscore caution and suggest not making any decisions until you have compiled your facts, we do cautiously subscribe to the principle of “thin-slicing” to make decisions about your offering.

Lauterback Marketing can create an economical market research plan to evaluate customer experiences and expectations. We can sort through difficult to find but readily available information pertinent to your business.

Our 30-years of marketing experience will balance your intuition and provide insights gained from 75-career assignments and consulting engagements in product-based as well as services businesses.

For a free, no obligation meeting to discuss your research needs please call 973-889-9393 or just click here.