Law Firm Marketing

You only have to look at the websites to learn just how difficult it is to distinguish one law firm from another. Pictures of law books and office buildings have no relationship to the work you do.

What sets you apart from your competitors is not your accuracy, you had better be accurate, it is your people, your experience winning cases, your practical advice, your reputation, and the way you practice your specialties.

Most firms can’t (and shouldn’t try to) flush out the distinguishing aspects of their practice. Their people are too close to it and not accustom to creating promotional content. At Lauterback Marketing we built a step by step process to draw out the important distinctions of your operations.

Our process examines the operational structure, the clients you serve, the support staff and the professional team. We’ll look at who you compete against, the stereotypes to be overcome and the business development challenges you face.

Lauterback Marketing works on the inside and outside of the organization. When we uncover problem areas we make recommendations. Then, we build you a brand identity consistent with the firm's “DNA.”

Once ready for promotional consumption we conceive and implement a professional, stimulating and distinctive communication plan.