Accounting Firm Marketing

You only have to look at the websites to learn just how difficult it is to distinguish one accounting firm from another. Pictures of ledger pages, numbers and office buildings have no relationship to the work you do.

What sets you apart from your competitors is not your accuracy, you had better be accurate, it is your people, your specialties, your experience with complex matters, your practical advice and even the way you return phone calls.

Most firms can’t (and shouldn’t try to) flush out the distinguishing aspects of their practice. Their people are too close to it and not accustom to creating promotional content. At Lauterback Marketing we built a step by step process to draw out the important distinctions of your operations.

Our process examines the operational structure, the clients you serve, the support staff and the professional team. We’ll look at who you compete against, the stereotypes to be overcome and the business development challenges you face.

Lauterback Marketing works on the inside and outside of the organization. When we uncover problem areas we make recommendations. Then, we build you a brand identity consistent with your firm's “DNA.”

Once ready for promotional consumption we implement a professional, stimulating and distinctive communication plan.

To arrange for a conversation about building your accounting firm’s brand please call 973-889-9393 or just click here.